Variable Data Printing’s power is explosive, generating response rates 3 to 10 times higher than traditional direct mail. Variable Data marketing pieces are effective because they not only capture attention, but back it up with content relevant to the recipient.
As an early Variable Data Printing innovator using HP’s Indigo technology, Mail Print’s designers, production artists, data technicians and digital printers are well versed in the art of VDP, harnessing its power to produce consistent, effective, highly-targeted campaigns.
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