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Case Studies

Lyn Knight | Currency Auctions
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:: CLIENT ::

Lyn Knight Currency Auctions is often considered the leading currency auction firm in the industry, and numerous times has produced recording-setting sales volumes in their auctions. Lots for each auction – made up of unique, collectible paper money – are showcased online and in large, full-color catalogs prior to the sale.

:: PROBLEM ::

Lyn Knight Currency Auctions needed to produce thousands of 350-page catalogs for distribution prior to auction. Because potential buyers and vendors needed time to make travel and purchasing arrangements, timeliness was of utmost importance in printing and distribution of the catalogs. Accurately depicted color and overall print quality was also a priority, since the value of the items sold is often determined by color.

:: SOLUTION ::

Lyn Knight, company president and principal cataloguer, was referred to Mail Print when he had problems with other printers in both timely distribution and quality of product. With Mail Print, he found a printing company that has consistently delivered show catalogs in the timeframe needed. He also found unparalleled print quality, with the latest in technology able to produce the colors that showcased the bills accurately and to their best advantage.

:: RESULTS ::

Lyn Knight Currency Auctions attracts collectors from all over the world. The high-quality catalogs from Mail Print accurately present the collectable currency sold, maintaining the reputation of the company while representing them in a professional, tasteful manner. Catalogs delivered within the specified timeframe increase attendance and success of each auction.
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