Variable Data Printing’s power is explosive, generating response rates 3 to 10 times higher than traditional direct mail. Variable Data marketing pieces are effective because they not only capture attention, but back it up with content relevant to the recipient.

As an early Variable Data Printing (VDP) innovator using HP’s Indigo technology, Mail Print’s designers, production artists, data technicians and digital printers are well versed in the art of VDP, harnessing its power to produce consistent, effective, highly-targeted campaigns.

Mail Print’s fleet of Indigo presses produce the highest quality digital printed sheet, rivaling and surpassing offset print quality, while allowing print runs as short as one. Pair that with Mail Print’s cutting-edge print and URL Personalization for true 1:1 marketing.

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