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Resource Library

		A Five-Step Direct Mail Plan For Winning Business Direct mail marketing can produce powerful results at very competitive prices, when it's done right. Follow these five steps to develop a successful direct marketing program.
		Increase Your Response Rates with Variable Data Printing Variable Data Printing (VDP) is the most exciting thing happening in direct marketing today. Use this guide to learn more about how you can use it to increase response rates and ROI in your marketing.
		Create Powerful Testimonials That Attract Customers Testimonials are a powerful marketing tool. They add credibility and trust to your company’s product or service. Here are ways to develop effective testimonials for your next marketing campaign.
		Turn Data Numbers Into Sales Numbers Evaluating and understanding your data is an important step in planning your direct mail marketing. When sorting your data, focus on recency, frequency and monetary value, as explained here.
		Finding The Right Copywriter For Your Marketing Campaign Copywriters play an important role in marketing campaigns. They create the “magic words” that attract and retain clients. When hiring a copywriter for your next campaign, look for these qualities.
		Conquering Your Mailing Challenges The technicalities of working with the United States Postal Service can be daunting. But they're easily conquered when you understand what you want and need. Here’s a quick guide to get you started.
		Capture Customers With Personalized Printing Not only can Variable Data Printing (VDP) be more affordable than traditional printing, it also lets you personalize your marketing. Here are four ways that VDP can make your marketing more effective.
		Six Components of Successful Database Marketing Database marketing is powerful, whether the goal is to retain current customers or attract clients similar to your established client base. The keys to successful data marketing are dissected here.
		How to Succeed with Variable Data Printing Variable Data Printing (VDP) is an exciting and profitable component of direct mail. Here are a few simple guidelines to keep in mind when starting or considering a VDP marketing campaign.
		Questions You Should Ask Before Hiring A Commercial Printer When it’s time to find a printer for your business needs, the choice can be difficult and complicated. Here is a list of questions you should ask a printer when trying to determine the right company.
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