With Personalized URLs, (or “PURLs” as Mail Print affectionately calls them), you can capture the attention of current and potential customers, while elevating their relationship with your company. PURLs have been found to increase response rates by 20-30%.

Linking databases and online design, Mail Print creates unique website landing pages for each contact, and helps you distribute them to your clients and prospects through email marketing and direct mail using Variable Data Printing. When a contact visits their PURL, they’re greeted by their name and personalized information and imagery developed with their distinct needs and purchase history in mind.

Marketing with PURLs:
• Grabs recipients’ interest while conveying personal attention
• Verifies response and gathers personal information
• Tracks customer interaction to identify interests
• Increases customer loyalty
• Generates scorching-hot leads

Send me print and Web site samples of Mail Print's Personalized URLs >>