With Personalized URLs, (or “PURLs” as Mail Print affectionately calls them), you can capture the attention of your contacts and drive them to interactive content online. PURLs have been found to increase response rates by 20-30%.

Linking databases and online design, Mail Print creates unique website landing pages for each contact, and helps you distribute them to your clients and prospects through email marketing and Variable Data direct marketing, or as part of an integrated multi-channel campaign.

When a contact visits their PURL, they’re greeted by their name and personalized information and imagery developed with their unique needs in mind. At the same time, you're gathering valuable information through surveys and watching how they interact with the site. PURLs are also a great way to gather email addresses for future marketing efforts.

Marketing with PURLs:
  • Grabs recipients’ interest while conveying personal attention
  • Verifies response and gathers personal information
  • Tracks customer interaction to identify interests
  • Increases customer loyalty
  • Generates scorching-hot leads

Contact us or view Mail Print's Personalized URL Portfolio >>