A combination of innovative technology, creative marketing and client successes lifted Mail Print past more than 100 other entries for the 2009 AMBIT Award’s "Most Innovative Solution" trophy. Mail Print also took home one gold and two silver awards at the Kansas City Direct Marketing Association's annual awards ceremony.

The “Most Innovative Solution” award recognized Mail Print’s unique technique used to drive awareness and membership for the recently-opened Gladstone Community Center. The multi-channel marketing campaign, which targeted area residents with personalized direct mail and landing pages, produced a 5% purchase rate, well above industry standards. The campaign also won a gold award in the “Consumer Direct Mail over $500M” category.

Mail Print won silver awards for their Personalized Calendar entry in both the “Business Multi-Media” and “Print Only” categories. The Personalized Calendar also won a Fountain Award at a Business Marketing Association annual awards ceremony. The entry - which included personalized emails and online micro-sites – centered on an interactive desk calendar personalized with the recipients’ names, special dates, and their choices of images and holidays. The Personalized Calendar also produced well-above average results, including a 15.9% response rate and email click-through rates as high as 26%.

See a gallery of the winning entries >>