Multi-Channel Marketing Campaign Automation
Learn how to overcome common marketing hurdles to reach your audience with multi-channel marketing campaigns, deployed from Mail Print's portal, from your CRM system, or automatically using business rules and auto-triggers.
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Video TranscriptDid you know that of the people on your email marketing list, 30% will not get your emails because their ISP will incorrectly block them, and 85% will stop reading your emails after the third message you send them. If you’re using email marketing by itself, you’re missing valuable opportunities to communicate with key prospects and customers. So how are others deploying ongoing, high-response communications that reach their entire contact list?
Discover what thousands of Mail Print clients already know… integrating mail, text messages, phone calls and email produces results.
Mail Print’s marketing campaign automation is a systematic way for your company to generate Leads, nurture Leads To Conversion, Strengthen New Customers, Retain Existing Customers, and Win-back Lost Customers.
Here’s how it works:First, Mail Print’s marketing automation system lets you initiate multi-touch marketing campaigns, with any number of touches, to prospects or customers with a single click. This allows your sales and marketing teams to make the ongoing, relationship-building communications they need, automatically.
Second, Mail Print’s marketing automation system supports multi-channel campaigns that include Email, Text Messages, Direct Mail, Phone call reminders, Greeting cards, Personalized landing pages and Voice broadcasts. Mail Print executes all of these channels from a single system, increasing your efficiency and speed to market.
Third, Mail Print’s marketing automation system includes flexible campaign scheduling, allowing you to set the timing of each touch, whether it’s a focused lead nurturing campaign for a short sales cycle, or a long-term customer retention program.
Finally, with Mail Print’s marketing automation system your users can send multi-touch, multi-channel campaigns to a single person, or a group of contacts with the same ease. This flexibility makes Mail Print’s system perfect for salespeople targeting individuals or small lists, and marketers sending campaigns to large databases.
Mail Print’s system gives you three ways to initiate marketing campaigns:- You can use Mail Print’s marketing communications portal to upload and manage your contacts, select your program, and initiate the campaign.
- Mail Print integrates with CRM Systems like Salesforce, placing your campaigns directly in the CRM user screen so your salespeople and marketers can send campaigns faster and more efficiently.
- Mail Print can use your business rules to program auto-triggered marketing campaigns that respond to the behaviors of your contacts. So if, for example, a prospect makes their first purchase, Mail Print’s system can automatically deploy a mailed welcome kit and new customer onboarding email campaign, while also scheduling three separate phone call follow-ups for your customer service team.
That’s just one of the many ways you can respond to prospect or customer behaviors with automated campaigns. Here are some other examples.
Contact Behavior:
- Trade show attendance
- Lead qualification
- Lead conversion
- Purchase anniversary
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| Automatic Marketing Activity:
- Email with link to product demo
- Initiate Lead Nurturing Campaign
- Initiate New Customer campaign
- Send Customer Retention survey
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Are you ready to learn how Mail Print’s marketing automation system can help you reach your entire audience? Contact us for a consultation or to take a test drive. Or, watch our other videos on MailPrint.com to learn about Mail Print’s marketing communications portal, and to see it in action.
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