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Database Marketing

Improving your Database Marketing ROI

Your database is the lifeblood of your business. It contains valuable insight on your prospects and customers that can help you improve profitability, increase your customer base and provide relevant, personalized messaging to each one of your contacts.

Mail Print helps companies garner these benefits and enhance their database marketing through flexible database management, highly-targeted marketing campaigns, and data cleansing services.

Database Management: Your Place or Ours?

We’re ready to work with your data where it is, whether that’s your CRM system, your in-house database, or our secure database servers. Here’s how we do it:

Our secure API allows us to directly connect to the data in your CRM system or external databases, such as Exact Target, Experian and InfoUSA.
We can program automatic data pulls that export and deliver data from your database to our production environment.
Through automated web services that use XML feeds that both push and pull information, providing scheduled execution and reporting for database marketing touches.
Mail Print also provides secure database hosting for more than 14,000 customers using our marketing communications portal.

With the connection in place, we’re ready to transform your database into a profit-driving machine for personalized printing and multi-channel marketing.

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Targeting High-Profit Segments in your Database

If you’re like most companies, 80% of your business comes through 20% of your customers. Mail Print’s database marketing technology allows companies to execute highly-targeted personalized marketing touches to these customers.

Mail Print’s database marketing specialists can also help you acquire data for consumers or businesses that match the profile of your most profitable customers, and help you convert them with integrated mail, email and PURLs.

Data Cleansing: Creating Efficient Direct Marketing

A routine data cleansing program is a great way to improve your direct marketing ROI. Mail Print’s in-house database technicians and automated systems can help you identify and correct incomplete or dated data in your marketing database, heightening response rates, reducing waste, and achieving lower postal rates.