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Digital Printing Technology & Know-How As it turns out, producing highly-personalized digital printing is only half about having the right equipment. The other half is having the experience and skill needed to coordinate marketing databases, digital pre-press, and quality assurance systems.
At Mail Print, we kind of have an unfair advantage. While other printers are just now exploring digital printing, we’ve been doing it for almost a decade. Maybe that’s why more than 90% of our digital printing is personalized, compared to an average of 13% among other digital printers.
We also use digital printing to drive our Variable Data Printing and Web-To-Print services, chosen by more than 14,000 customers for personalized printing, produced on-demand.
Why Choose Digital Printing?
- Personalization – Mail Print’s digital presses connect to databases to produce personalized marketing that is more engaging and relevant to your audience.
- Economy – Gone are the days of minimum quantities and wasted inventory. You can order what you need, in the quantity you need, when you need it.
- Quality – Mail Print’s digital printing quality rivals or surpasses traditional off-set printing. Plus, our presses are GRACoL 7 compliant for color you can depend on.
- Speed – The majority of our customers’ digital printing projects – including a catalog with more than 1,000 variables – are produced within one business day.
Meet the Digital HP Indigo Printing Press
Ten years ago, we noticed the beginnings of a transition from mass marketing to targeted, strategic marketing to individuals and segmented groups. We saw personalized direct mail as the perfect medium for this movement, and began searching for the right equipment to provide our customers with these services.
Our research led us to Hewlett-Packard’s Indigo printing presses, a new and promising digital printing technology. We purchased our first Indigo in 2002, and became an early HP test site for their Indigo line. Less than a decade later, we’re using four state-of-the-art Indigo printing presses to print nearly 50,000 personalized pieces per hour.
Contact Mail Print about your digital printing project >>
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