Increasing Response with Personalized Direct Mail Marketing
If youíve ever received a personalized direct mail piece, you can probably understand why its response rate is dramatically higher than a static piece. Youíre immediately greeted by name. The imagery and design appeal to your unique tastes. The text is relevant and personalized to you. And the offers seem intuitively created to match your likes, needs, and buying history.
At Mail Print, we help companies create personalized direct mail pieces that speak to their prospects and customers every day. The secret behind the magic is our Variable Data Printing (VDP) and database marketing services, which combine to execute direct mailings personalized to each recipient.
Mail Print can execute your personalized direct mail in a variety of formats to match your budget while standing out in the mailbox, including standard and panoramic postcards, self mailers, pull tabs, scratch-offs, die-cut pieces, and more. To see examples, please view our portfolio.
End-to-End Direct Mail Marketing Services
As a USPS certified distribution center, Mail Printís postal presorting, key coding and data standardization help your direct mail flow seamlessly through the postal service, and can even achieve lower postal rates for your company. Then, Mail Printís direct link to the USPS gets your direct mailings into the mailstream quickly and efficiently.
Mail Print also provides many other direct mail marketing services on-site, including:
Streamlining your Direct Mail Marketing Programs
In addition to individual campaigns, Mail Print specializes in programming and executing ongoing direct mail marketing programs. These programs often include:
- Automated campaigns that send a stream of communications over time
- Multi-channel marketing using direct mail, email, and more
- Pieces or campaigns sent to large lists, or individual recipients
- Highly-personalized mail pieces with VDP
Customized Uses of Mail Printís Direct Mail Marketing:
- All 3,000-plus retail locations of a Forbes 100 company are able to send company-branded direct mail marketing programs to their contacts, from a single system. Read the case study >>
- A Birkshire-Hathaway affiliate saves an estimated $100,000 per year with Mail Printís marketing portal, thanks to streamlined administrative and billing processes. Read the case study >>
- A Fortune 500 company is able to quickly create and order highly-customized product booklets with more than 1,000 variables, shipped the next day. Watch VDP video >>
Contact Mail Print online or call 1.800.660.0108 to discuss how we can enhance and streamline your direct mailing.