Improving Fundraising Results with Personalized Direct Marketing

It’s no secret; if you want to connect with donors and supporters for your organization, it’s important to speak to your audience with personalized messaging that’s relevant to each recipient. In fact, the DMA reports that personalizing your fundraising direct mail increases the average response rate to 7%, from 4.46% for static fundraising pieces.

Mail Print makes personalized direct marketing fundraising simple by using your database to produce highly-personalized direct marketing, including:

• Donor acquisition and renewal campaigns
• “Thank you” letters
• Newsletters
• Donor receipts
• Multi-channel campaigns including mail, email and more.

Reducing Fundraising Costs and Production Times

Building a base of lifetime donors – and thanking them for their continued support – can monopolize the time of your important staff or volunteers. Or, you can use Mail Print’s automated printing and direct mailing systems to produce and deliver your personalized communications faster, easier and more cost efficiently.

Case Study: Appreciation and Fundraising Direct Mail, Made Easy

Harvesters is a food bank network that serves 26 counties surrounding Kansas City, feeding as many as 66,000 different people per week. To succeed in their mission, Harvesters relies on thousands of individual and corporate donors and volunteers. To thank these supporters, Harvesters relies on Mail Print.

With Mail Print automated systems, each new donor or volunteer in Harvesters’ database is automatically sent a personalized letter thanking them for their contribution, with additional dynamic information about other upcoming events and opportunities to donate time or money.

Mail Print’s automated system and Variable Data Printing eliminates the manual design, printing and mailing process Harvesters was challenged with before, allowing them to express their gratitude and announce ongoing activities more quickly and efficiently. In addition, the direct mail fundraising program saves Harvesters as much as $5,000 in mailing costs each year and many labor hours each week that can be applied to more meaningful efforts.