A combination of innovative technology, creative marketing, and results lifted Mail Print past more than 100 other entries for the 2009 AMBIT Awards' "Most Innovative Solution." Mail Print’s unique techniques helped drive awareness and membership for the recently-opened Gladstone Community Center. The tactics successfully utilized were:

Targeting: A database of high-potential consumers was created using demographics and geographic targeting.

Variable Data Printing: Increasing the relevance of a communication is a proven way to heighten response. Variable Data Printing was used to personalize each piece with the recipients name and driving distance to the Community Center.

Multi-Channel Marketing: The campaign incorporated two personalized direct mail touches, corresponding Personalized URLs and an email.

Online registration:  Online at the Personalized URLs, recipients quickly and easily signed-up for a tour of the facility, giving the Community Center staff the ability to prepare for traffic levels.

View the Gladstone Community Center case study >>

See a gallery of the winning entries >>

Contact a Mail Print consultant about using these award-winning direct marketing technologies in your next campaign >>