You may be surprised to find out that direct mail is already tree-friendly, but not all
printers are created equal when it comes to being green. From digital presses to
alternative inks, your printer should utilize tools to provide you with effective direct
mail that's also environmentally friendly. The following can be your Green Guide in
extending your green initiative to your marketing.
You've spent thousands - maybe even millions - of dollars going green by
implementing a business-wide green initiative. You've done everything possible to
reduce your company's carbon footprint... or have you? Have you implemented
your green initiative in your most visible representative - your direct mail?
:: WHAT'S THE TRUE STORY? ::
Direct mail is already greener than you think
There are many advancements in the print world that can make the choice to "print green" a logical decision - and the print industry as a whole is more green than popular opinion would suggest. Digital printing is on the rise, allowing for less waste and more targeted mailings. Web-to-Print technology has made ordering and mailing more efficient. And statistics expose the truth behind common misconceptions regarding tree consumption in printing:
• Reports indicate that four trees are planted in the paper industry for every single tree harvested.
• According to the U.S. Forest Resource Facts and Historical Trends, there are more forests in the United States today than 50 years ago.
• The U.S. Environmental Protection Agency (EPA) reports that 35.8% of discarded Standard Mail was recovered for recycling in 2005 - nearly seven times the figures from 15 years earlier.
• EPA studies indicate only 2.4% of municipal solid waste is due to direct mail.
• While direct mail volume in the United States has grown 57% in 15 years...
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