See How Hallmark Improved Local Marketing,
While Protecting Their Brand
If your organization has multiple locations, you’ve likely experienced the challenge of helping your network market more effectively to their local markets, while controlling your costs and branding.
Hallmark Cards, with their network of more than 3,000 locations, found themselves in a similar situation. To help their locations, and corporate, they needed a way to:
- Create a central online repository for all branded materials and marketing assets
- Make it easier for dispersed users to access, customize and deploy materials
- Help locations market more effectively, increasing response and sales
- Provide unified tracking and reporting of all local marketing
- Protect their brand across mail, email, print and broadcast
Download the case study below to find out how Hallmark reached their
goals by creating a franchise-wide marketing portal that has decreased
marketing management time, improved response rate, and provided ample
reporting and brand control.
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