During 2010, Aberdeen Group surveyed 136 organizations about their marketing asset management strategies, practices and deployments. Best-In-Class companies reported:
- An average 32% year-over-year improvement in ROMI.
- An average 18% year-over-year improvement in brand consistency.
As an underwriter, Mail Print is pleased to give you free access to Aberdeen’s resulting report: Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments.
GET ACTIONABLE INSIGHTS:-
Marketing asset management strategies of top performers.
- Required actions for organizations implementing marketing asset management.
- Case studies from marketing asset management users.
Download Aberdeen Marketing Asset Management Report
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