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CASE STUDY: Prairie Band Casino & Resort

2009 Diamond Romero Award Winner

Prairie Band, a long-term Mail Print client, approached Mail Print with several challenges:

1) They needed to learn more about their customers so they could make intelligent decisions about the expansion of their offerings and facilities.

2) They wanted to begin marketing with email, but did not have email addresses for their customers.

Mail Print created a two-fold solution: a Personalized URL campaign with an online survey. Download the case study to find out how the campaign achieved a 7.3% response rate, increased revenue, and gathered hundreds of email addresses.



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