Printing Automation for Marketing & Print Materials

Personalized print communications – such as direct mail, catalogs, letters and brochures – can be some of the most impactful sales and marketing communications your company will make. However, they can also be time and resource intensive to produce. Until now.

Mail Print’s print automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, printing and delivering print materials and direct marketing. And, because our print automation systems are integrated with our Variable Data Printing technology, producing highly-personalized print is now a seamless process.

Automated Printing In Practice

One Mail Print client uses our print automation technology to produce on-demand catalogs that include more than 1,000 customized data fields, all completed perfectly based on the input data. Here’s how it works:

1. When a catalog order is initiated, Mail Print’s system automatically pulls customization data from the client’s database.
   
2. Digital proofs with personalized information in place are automatically created and delivered electronically to the client for approval.
   
3. Upon approval, Mail Print automatically processes and produces the order, and sends the personalized catalogs to the client within 24 hours.

Automated printing solutions like this are helping Mail Print customers dramatically increase their efficiency and speed to market, while also reducing their costs and errors.

Flexibility & Connectivity

Mail Print’s print automation systems are flexible to match your company’s unique goals and demands. For example, your print automation solution can be customized to:

• Connect to your customer and prospect database to produced and deliver automated marketing campaigns.
• Automatically produce and deliver direct mail marketing, email campaigns, and online touches in addition to print materials.
• Easily scale to accommodate increases in the number of users and products.

To see how print automation can reduce costs and increase speed for your company please contact us online or call 800.660.0108.

Watch Print Automation Video