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Print Automation Video

Printing Automation Video

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Print Automation Video Transcript

The traditional printing process is filled with manual intervention, requiring many human resources to initiate, proof, produce and deploy your print and direct mail.

But what if we could remove the human intervention, creating a faster, error free, and more efficient print production cycle? The dream is a reality; it’s called Print Automation from Mail Print.

During this video, you’ll see an overview of how print automation works, example uses, case studies of organizations using this new technology, and a guide to determine if print automation can produce savings and revenue for your company.

Print Automation Technology Overview

Here’s how Print Automation works.

First, Mail Print’s web services API creates a direct feed between your databases and Mail Print’s production environment.

With the connection in place, automated print and direct mail projects can be initiated in two ways:

Data is pushed to Mail Print by an automatic trigger or planned order, or
Mail Print can systematically pull data from your system.

Mail Print’s technology can then automatically generate a proof for your approval, or begin production immediately. Your materials are automatically produced and delivered, and the activity is automatically reported back to your database.

This streamlined, systematic process is helping organizations by:

Reducing costs for ongoing printing and marketing programs,
Increasing the speed of communications and your ability to react to customer and prospect behaviors more quickly, and
Eliminating errors in data management, print production and mailing.

Example Uses of Print Automation

Print Automation is opening up game-changing solutions within many industries. Let’s look at a few of them.

Print Automation is used to automatically personalize customer reports and communications with dynamic data, charts, graphs, images, messages and offers.

Print automation is used to automatically populate appropriate offers in transactional communications, account statements, and loyalty programs.

Print Automation enables companies to deliver personalized catalogs that automatically pull in relevant products and even special pricing.

Print Automation is perfect for integrating multi-channel communications. For example, if your email system reports a hard bounce, unsubscribe, or a series of unopened emails, Mail Print can automatically trigger a mail piece with your message.

Print Automation gives organizations the same functionality as email and website auto-reponders, automatically deploying mail touches in reaction to contact behaviors, such as a purchase, donation, birthday, website download, or any other action tracked in your database.

Print Automation Case Studies

Organizations are switching to Print Automation to improve their communications and gain a competitive advantage. Here are three examples:

Assurant Employee Benefits uses print automation to transform their static product booklets into highly-personalized communications with more than 1,000 variables. Mail Print’s system provides next-day, error-free production, while helping them improve purchase rates and achieve more than $200,000 in cost savings.

Redemption Plus is a B2B catalog marketer that uses print automation to produce on-demand catalogs with personalized messaging, products, and pricing. With print automation, they have completely eliminated waste from outdated catalogs, and reduced sales effort to send a personalized catalog from 15 minutes to 30 seconds.

ACEP is a 28,000-member professional organization. One of their key communications is a personalized welcome kit containing an embedded membership card. By switching to Mail Print’s print automation system, they completely eliminated errors, reduced production from 10 days to 2 days, and created an immediate cost savings of $40,000 and $15,000 in ongoing yearly savings.

Best-Use Guide to Printing Automation

So how can you use Print Automation to provide similar results for your organization?

Mail Print’s Print Automation is proven to improve performance and efficiency for:

Frequently-produced communications
Materials with sensitive or private information
Personalized materials and direct mail
Time-sensitive communications
Direct mail with variable or segmented offers or discounts
On-demand ordering of direct mail campaigns or printed materials, and
Auto-triggered communications deployed in response to contact actions.

In addition to being any early partner and test site for Hewlett Packard’s advanced digital presses, Mail Print is a certified U.S. Postal Service distribution center, getting your communications into the mailstream faster.

Mail Print’s web services API provides direct connections to third party platforms, such as CRM or ERP systems, email providers, and databases.

Our API can also be connected directly to your customer database, allowing for quick and error-free production of your personalized materials, as well as data cleansing and reporting.

Ready to learn more?

To find out how Print Automation can reduce costs, increase speed to market, and eliminate errors for your organization, contact Mail Print to schedule a print automation consultation.