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Personalized URL Landing Pages and Microsites
Personalized URLs (PURLs) are one of the hottest new technologies in direct marketing, and for good reason; studies have shown that campaigns that use PURLs show an additional 20-30% increase in response rates.* Mail Print is an industry leader in direct marketing using PURLs.
With Mail Print’s Personalized URLs (PURLs), you can:
• CREATE personalized links to capture the recipients’ attention and drive them to interactive online content
• TOUCH clients and prospects with multi-channel campaigns that span mail, the Internet and email
• COLLECT information on exactly who visited the PURL to gauge interest and identify hot leads
• SURVEY clients and prospects to obtain information to positively impact their experience with you and your products and services
• TARGET prospects with messages and imagery relevant to their age, gender, demographics, spending habits and more.
Download PURL Fact Sheet
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