Increasing Response with Personalized URLs
With Personalized URLs (or “PURLs” as Mail Print affectionately calls them), you can capture the attention of your contacts and drive them to interactive content online.
Marketing with PURLs:
- Grabs recipients’ interest while conveying personal attention
- Can increase response rates by 20-30%
- Provides solid response tracking
- Gather email addresses for future marketing efforts
- Tracks customer interaction to identify interests
- Increases customer loyalty
- Generates scorching-hot leads
PURLs: A Peek Behind the Curtain
Linking databases and online design, Mail Print creates unique PURL landing pages for each contact, and helps you distribute them to your clients and prospects through email marketing and personalized direct mail, or as part of an integrated multi-channel marketing campaign. You can even utilize Personalized QR Codes with personalized mobile Web sites.
When a contact visits their PURL, they’re greeted by their name and personalized information and imagery developed with their unique needs in mind. At the same time, you're gathering valuable information through surveys and watching how they interact with the site, information that can be fed to your salespeople or CRM system to help you close more deals.
PURLs in Action: Case Studies
For the Gladstone Community Center, Mail Print's PURL technology drove awareness and generated a 5% purchase rate. Read Case Study >>  Mail Print Personalized URL survey for Prairie Band Casino & Resort drew a 7.3% response rate, gaining them valuable customer insight and hundreds of email addresses. Read Case Study >>
Ready to learn more? Contact us or download this free report: Using PURLs to Produce Measurable Marketing Results.
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