QR Codes: Linking Off-line and On-line Worlds

If you’ve ever created a marketing campaign, there’s a good chance you’ve needed a way to help your audience take action, whether that be gathering more information, connecting with you, or purchasing your product. That’s where Quick Response (QR) codes come in.

QR codes are “matrix” or “high-density” two-dimensional (2D) barcodes that can be read by mobile devices. When a QR Code or 2D barcode is photographed, the user’s device translates the code into a hyperlink or text information, which they can then follow or store on their mobile device.

Since their conception in 1994, QR Codes have become popular in Asia and Europe, and are seeing increased use in the United States, for the following reasons, and many more.

QR Codes:

• Quickly transport users from print materials to online sites
• Help users save information on their mobile devices for later use
• Can be used on a wide variety of mediums; from billboards to postcards to magazines
• Allow consumers to quickly take action or learn more
• Eliminate the need for users to remember or type a URL or promo code
• Create intrigue and a viral “buzz” for your campaign

Using QR Codes to Connect with Your Audience

If you are looking for a way to increase usability and response rates with an increasingly-mobile audience, Mail Print can help you incorporate QR Codes or 2D barcodes with your marketing and communications strategy. QR Codes are perfect for connecting people to:

• Promotional landing pages and entry forms
• E-commerce shopping sites
• Product demos, video and reviews
• Reservation systems
• Virtual business cards
• Downloadable and scanable coupons

To discuss ways to increase your results using QR Codes, call 800.660.0108 or email a Mail Print marketing consultant.