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QR Codes: Linking Off-Line and On-Line Worlds
If you’ve ever created a marketing campaign, there’s a good chance you’ve needed a way to help your audience take action, whether that be gathering more information, connecting with you, or purchasing your product. That’s where Quick Response (QR) codes come in.
QR codes are “matrix” or “high-density” two-dimensional (2D) barcodes that can be read by mobile devices. When a QR Code or 2D barcode is photographed, the user’s device translates the code into a hyperlink or text information, which they can then follow or store on their mobile device.
In addition to standard QR Codes, Mail Print also provides personalized QR Codes for direct marketing campaigns. Scroll down to learn more.
QR Codes:
- Quickly transport users from print materials to online sites
- Can be used on a wide variety of mediums; from billboards to postcards to magazines
- Allow marketers to track response for their offline marketing
- Eliminate the need for users to remember or type a URL or promo code
- Create intrigue and a viral “buzz” for your campaign
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Example of a QR Code,
linking to Guide to
QR Codes for Direct Marketers |
Using QR Codes to Connect with Your Audience
If you are looking for a way to increase usability and response rates with an increasingly-mobile audience, Mail Print can help you incorporate QR Codes with your marketing and communications strategy. QR Codes are perfect for connecting people to:
- Promotional landing pages and entry forms
- Personalized landing pages and microsites
- E-commerce shopping sites
- Product demos, video and reviews
- Reservation systems
- Virtual business cards
- Downloadable and scanable coupons
To discuss ways to increase your results using QR Codes, call 800.660.0108 or email a Mail Print marketing consultant.
Personalized QR Codes: The Next Dimension
Mail Print is a leading innovator in personalized QR Codes, a technology that allows you to provide each of your audience members with a unique QR Code. Personalized QR Codes increase the relevance, response and trackability of your marketing.
Each QR Code is dynamically generated to include personalized text, offers, contact information, maps, or a link to a customized landing page.
To learn more about using personalized QR Codes in your marketing, read Catapult Your Direct Marketing with Personalized QR Codes and Inspiring Ideas for Using Personalized QR Codes.
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