VDP: The Secret to High-Response Direct Marketing
Variable Data Printing’s power is explosive, generating response rates 3-10 times higher than traditional direct mail.
The secret behind the effectiveness of non-personalized Variable Data direct marketing is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient.
And when you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires, a few things happen:
- Average order sizes improves
- Cost per response decreases
- And repeat business increases
That's why Mail Print has been providing VDP for our clients for almost a decade.
Leading the Variable Data Printing Charge
As an early Variable Data Printing innovator and test site for HP's Indigo digital printing technology, Mail Print’s designers, production artists, data technicians and digital printers are well versed in the art of VDP, harnessing its power to produce highly-targeted campaigns.
Mail Print’s fleet of Indigo presses produce the highest quality digital printed sheet, rivaling and surpassing offset print quality. Mail Print's digital printing presses are also GRACoL 7 compliant, ensuring consistent colors for your branded materials.
VDP: Part of your Multi-Channel Arsenal
In addition to personalized direct mail, Mail Print can use your data to create high-relevant Personalized URLs, Personalized QR Codes, and email marketing, yielding true one-to-one, multi-channel campaigns.
Watch Video: Advanced Variable Data Printing
In this video, you'll learn about the exciting capabilities of advanced VDP and see how three organizations improved their communications and direct marketing by pushing the limits of VDP.
Contact us to see how VDP can increase your marketing ROI >> | 
